Social Media and Content Specialist for Thailand

Our Global Social Media team is growing, and we are looking for a Social Media and Content Specialist to join us on our journey! 

As the Social Media & Content Specialist for Thailand, you will play a critical role in shaping our brand presence in the Thai market. Your deep understanding of Thai sports, culture, entertainment and market trends, combined with your expertise in content creation and social media management, will drive engagement and growth across our digital platforms.
This role involves leading content initiatives, managing social media channels, and ensuring our messaging truly connects with Thai audiences.

Your day-to-day

• Lead the development and execution of a localized social media strategy across key platforms including, but not limited to, Facebook, X (Twitter), Instagram, TikTok, LINE, Telegram, and others—focused on enhancing engagement, growing followers, and boosting brand awareness.
• Craft and implement a comprehensive content strategy for the Thai market, including newsletters, promotional materials, and other long- and short-form content.
• Coordinate and schedule regular content updates, promotions, and platform activations to maintain a vibrant, engaging, and always-on presence.
• Proofread and quality-check Thai-language content, including on-site articles, landing pages, and promotional messaging, to ensure accuracy, tone, and consistency.
• Collaborate with the global content, social & community teams to adapt and localize content with cultural relevance and brand alignment.
• Contribute to brainstorming sessions and campaign planning, bringing fresh, locally-relevant ideas to the table.
• Work closely with internal and external stakeholders—including marketing, product, design, and creative teams—to ensure campaign alignment across all touchpoints.
• Oversee end-to-end campaign execution, from concept and briefing to production, publishing, and post-campaign analysis.
• Brief and manage the creation of multimedia content including short-form video, static assets, carousels, reels, and memes—tailored specifically for Thai audiences.
• Partner with third-party creators, influencers, and agencies to expand brand reach, ensure high-quality content, and deliver consistent messaging.
• Build and maintain strong relationships with partners and creators to enhance brand visibility and local relevance.
• Use data-driven insights to track, analyze, and optimize social and content performance—continually identifying opportunities to improve.
• Conduct market research to understand Thai consumer behaviour, digital habits, and platform trends, using these insights to guide content and campaign direction.
• Monitor competitor activity, emerging trends, and cultural moments to ensure content remains fresh, differentiated, and contextually relevant.

Your background and mindset

• Proven experience (2–4 years) in social media or digital content creation —ideally within the sports, iGaming, crypto, or entertainment sectors.
  
• Native-level fluency in Thai and strong English communication skills (written and spoken).
  
• Demonstrated ability to create high-performing, platform-native content for Thai social channels (Facebook, LINE, Instagram, TikTok, Telegram, X, etc.).
  
• Strong copywriting, editing, and proofreading skills in Thai, with excellent attention to detail and tone of voice.
  
• Experience in creating, briefing and managing multimedia content creation—across video, static, carousels, GIFs, and memes.
  
• Confidence in working with influencers, content creators, and local agencies, including vetting, briefing, and reviewing deliverables.
  
• Basic design or editing capabilities and familiarity with tools like Canva, Adobe Creative Suite, or CapCut.
  
• Data-literate, with the ability to extract insights from social analytics and performance tools (Sprout Social, Meta Business Suite, etc.) to refine strategy.
  
• Strong organizational and project management skills, with the ability to handle multiple priorities, timelines, and brands simultaneously.
  
• A creative thinker and trend-watcher who can translate key Thai cultural and sports moments into engaging brand content.
  
• Comfortable working in a fast-paced, international environment, collaborating across time zones and departments.